Tell us a bit about yourself.
Originally from Montana and then Scottsdale, AZ. I have 3 siblings all of whom I’m very close with. When I was little, I dreamt of becoming an actress and practiced by being VERY dramatic any chance I got. I moved to LA when I was 17 and I’ve been here, in love with this city and everything about it since then.
When did you start your YouTube channel? What prompted you to do so?
I think I uploaded my first video in 2014. My first video was rough. It was a Brandy Melville Haul video. I must’ve said “um” about 100 times. Luckily, only about 10 people watched it and they were all related to me! However, I became a huge fan of YouTube as a 12 year old. I loved the sense of community and connecting with other viewers. I just caught the bug and had to do it.
How has your channel evolved? Where do you see your channel going in the future?
My channel has most definitely evolved as I’ve matured. Each video is a direct reflection of what I was interested in at the time. In the past year I’ve become much more in touch with what I like and what I want to put out there and honoring that. I think that reflects in my videos. That’s the really great thing about YouTube, it’s a “growing up time lapse” for creators. You can watch an old video and see how much you’ve changed or how much you’ve grown. I love that part of it. I’m sure my channel will continue to evolve as I grow and change as a person. I am very eager to do more acting so perhaps some scripted things or behind the scenes as I start acting more.. We’ll have to see.
When did your passion for YouTube and social media turn into a career?
When I moved from Scottsdale to LA at 17, YouTube and social media instantly became my career. That was about 2 and a half years ago. It was like coming alive, being in a community of so many creators. I’ve learned so much from collaborating with other creators.
Maybe I’d be wise to figure out the algorithm and create according to that, but filming and uploading what I feel moved to do is the best way for me to stay authentic. I never want my videos to seem forced.
What has changed about YouTube since you started?
A lot has changed. I feel like the ante keeps getting upped. The bolder, riskier and crazier the video, the better it will do. When I first started it was about uploading quality content in a consistent manner. I still think a creator can grow by uploading interesting and quality content without the crazy, it just takes a bit longer.
With algorithms that favor certain video lengths and a shift towards advertising, how do you remain authentic in your content?
I’ve never paid attention to that. I decide what I want to film and then the video takes as long as it takes. I’ve had 30 minute videos as well as 4 minutes videos. Maybe I’d be wise to figure out the algorithm and create according to that, but filming and uploading what I feel moved to do is the best way for me to stay authentic. I never want my videos to seem forced.
What message do you hope to spread through your platform?
Be yourself, keep growing and finding out who you are and then express that in a healthy way. Be kind, always. I hope that’s the example I’m setting with my channel.
Describe your style. What’s your go to outfit?
I am soooo casual. A cute pair of joggers, a crop top and converse without any makeup. All day, every day. I like to dress up for events but if I had to label who I really am when I’m not working, it’s casual.
How can women empower other women?
By lifting one another up. By treating each other with love, respect and giving each other grace. I think assuming other women are doing their best and have good intentions as opposed to being suspicious of one another or competitive. If one of us succeeds, it isn’t a loss for everyone else. There is space for everyone. Be excited for other women’s accomplishments.
Give a shoutout to some women you look up to on YouTube. What makes them special?
I have so much respect and admiration Liza Koshy. She bravely pushes boundaries. She’s creative, different, and is truly herself. Danelle Hallan is one of my fav true crime creators. She really cares about each case and is very dedicated.
Be excited for other women’s accomplishments.
What does success look like to you?
Being happy. I don’t think “successful” means you get everything you want if you’re still unhappy. I think if you’re happy and grateful, the rest will fall into place.
What is a goal you have for this year?
My primary professional goal for this year is to land a role in a movie or series. I’ve been working really hard on that goal for many years now. I keep getting closer and closer, maybe this is my year!
When you aren’t working, what do you like to do to relax?
I love watching YouTube videos. I’m really into murder mystery videos right now. I’m also into working out. Sometimes it’s with a personal trainer, other times it’s a spin or boot camp class. I find that it helps me stay sane. Like any 20 year old, I love hanging out with friends.
What is something most people don’t know about you?
As much as I MAY seem like a fitness freak, I love french fries. I have them almost every day.
Tell us about any upcoming projects you have. What’s next for you?
I just did a crazy 30 day fitness challenge and I am super excited to get that released on my channel!
STORY & PHOTOS ANNA ZHANG
MAKEUP MICHAELINE BECKER using FACE Atelier and Leonor Greyl